The Ahrefs Blog

Expand your SEO and marketing knowledge with detailed tutorials and case studies.

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Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

Zero-click search means lower traffic is the new reality. Here's what you need to know and 6 things you can do about it. June 17
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The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why. June 17
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Websites Using AI Content Grow 5% Faster [+ New Research Report]

We surveyed 879 marketers to understand the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier? June 17

Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, the answer is... yes. June 16

Content Marketing Analytics, Without the Fluff

Busy marketers, this one’s for you: the essential metrics to track content performance without drowning in data. June 16

Global keyword metrics, unveiling anonymous queries, and more (May 2025)

Introducing global keyword metrics, unveiling anonymous queries, outbound link clicks, and more. June 4
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ahrefstv

Actionable digital marketing tutorials on SEO and YouTube marketing.

SEO

If you want to rank higher in search engines like Google, you need SEO. Check out the resources below to learn how to get more organic traffic to your website.

SEO Basics: Beginner's Guide to SEO Success

Get your website set up for SEO success and learn the fundamentals of SEO.

What is SEO and Why Does It Matter for Your Website?

Learn what SEO is and how to start optimizing your pages for search traffic.

Steal Our SEO Strategy for 2024 (+ Free Template)

Learn a simple process for ranking higher in Google with the Orchard SEO strategy.

How to Do Keyword Research for SEO (Start to Finish)

Learn how to find, analyze, target, and prioritize the best keywords for SEO.

What Are Keywords? How to Use Them for SEO

Learn what keywords are and how you should and shouldn't use them.

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Drive more search traffic to your website with long-tail keywords.

How to Use Google Trends for Keyword Research: 7 Effective Ways

Find winning keywords with this underutilized free tool.

The 10 Best Free Keyword Research Tools in 2024

Here are the best keyword tools for every task.

How to Use Google Keyword Planner in 2024

Learn how to master Google Keyword Planner with this complete, newbie-friendly guide.

On-Page SEO: How to Optimize for Robots and Readers

What Are Title Tags? How To Write Them for SEO

Improve clickthrough rates with enticing title tags.

Image SEO: 12 Actionable Tips (for More Organic Traffic)

Improve accessibility and get more traffic from Google Images.

Meta Tags for SEO: A Simple Guide for Beginners

Tell search engines important information about your web pages with meta tags.

How to Write the Perfect Meta Description

Improve clickthrough rates with enticing meta descriptions.

How to Create SEO-Friendly URLs (Step-by-Step)

Craft your URLs for more clicks and higher rankings.

The Beginner’s Guide to Technical SEO

Improve search engines' ability to find, crawl, understand, and index your pages.

11 Types Of Redirects & Their SEO Impact

Learn about all the different types of redirects and their SEO impact.

Duplicate Content: Why It Happens and How to Fix It

Understand why duplicate content can be bad for SEO and how to fix it.

Canonical Tags Explained: Why They Matter For SEO

Learn how to combat duplicate content issues with cannonicalization.

Hreflang: The Easy Guide for Beginners

Improve Google's understanding of multilingual content with hreflang.

JavaScript SEO Issues & Best Practices

Find out how Google handles JavaScript and how to troubleshoot SEO issues.

Local SEO: The Complete Guide

Local SEO is improving your online presence to get more business from local searches—and it focuses on optimizing for Google users.

How to Build Local Citations (Complete Guide)

Help more people to discover your local business online with citations.

How to Optimize Your Google My Business Listing in 30 Minutes

Improve rankings and visibility for your Google Business profile.

How to Do Local Keyword Research

Find keywords that people search for when looking for local products and services.

Enterprise SEO Strategies For Maximum Growth

Learn how to optimize an enterprise website.

Comparing Enterprise SEO Tools? Ahrefs Is The Best

See why Ahrefs is the best tool for enterprise SEO.

Enterprise SEO Storytelling: Metrics, Reports, & Dashboards

See how to prove value and shows the success of your SEO program.

What is an Enterprise SEO Audit & How To Do One

See what it takes to do an enterprise SEO audit and what it includes.

Enterprise Content Marketing Strategy To Drive Growth

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue.

Enterprise Sites Are Where Technical SEO Shines

Just one fix can potentially be worth millions of dollars in revenue.

The Realities of In-House SEO: What to Expect and How to Succeed

Here’s what it’s like to work in an in-house role (from someone who's done it).

SEO OKRs: Driving Performance & Measuring Impact

Learn how to measure the success of SEO projects, teams, and individual SEOs.

Enterprise SEO Challenges & Mistakes You Need To Overcome

Being able to cut through red tape and get things implemented is a super power.
Guide

Beginner’s
Guide to SEO

Learn the basics of SEO with our comprehensive beginner's guide.
Start learning →

Marketing

Marketing is the process of generating awareness, interest, and desire for a product or service. Check out the resources below to improve your marketing knowledge and create effective marketing campaigns.

15 Effective Marketing Tactics Anyone Can Use

Use these tactics to help achieve your marketing objectives.

How to Conduct a Competitive Analysis (Template Included)

Gain a competitive advantage by identifying and researching competitors.

Quora Marketing: ~1 Million Views Generated. Here's How to Replicate Our Success

Follow in our footsteps to get more traffic from Quora.

13 Free Ways to Promote Your Business

Get the tactics we used to grow Ahrefs by +65% year-on-year.

7 Digital Marketing Strategies That Actually Work

Ignore the noise and latest fads; focus on what works.

Content Marketing: A Comprehensive Guide

Get more traffic and customers by creating and promoting content.

Affiliate Marketing For Beginners: What It Is + How to Succeed

Earn commissions online by promoting others' products and services, step by step.

How to Do Keyword Research for Affiliate Sites

Find the keywords people are searching for where you can naturally plug products.

How to Build a Successful Amazon Affiliate Site (Step by Step)

Earn some extra dough by promoting Amazon products on your website.

7 Successful Amazon Affiliate Websites (That You Can Learn From)

Replicate the successes of popular Amazon affiliate websites.

Podcast Advertising: $51,975 Spent. Here's What We Learned

Learn how to market your business on podcasts.

YouTube SEO: How to Rank Your Videos From Start to Finish

Follow our tried and tested strategy to increase YouTube rankings and search views.

Video SEO: How to Rank YouTube Videos on Google

Drive more views to your YouTube videos by ranking them on Google.

How to Do YouTube Keyword Research in 3 Easy Steps

Get more views by targeting the topics people are searching for.

9 Ways to Get More YouTube Subscribers

Grow your subscriber base with our tried and tested tactics.

14 Proven Ways to Get More Views on YouTube

Get more video views with the tactics that worked for us.

8 Best YouTube Keyword Tools (Free and Paid)

Use the best tools to find keywords that drive video views.

What are YouTube Tags and Which Ones Should You Add?

Follow our quick process for adding tags to YouTube videos.

Data & Studies

Studies and data-driven insights are crucial for understanding the ever-changing search landscape. Check out the resources below to improve your SEO knowledge with unique data and insights.

How Ahrefs Counts Links and Domains

Every backlink tool stores different links. Learn what we do and don't store.

How long does it take to rank in Google? (A study by Ahrefs)

Make better SEO decisions by aligning your ranking expectations with reality.

How many keywords can you rank for with one page? (Ahrefs’ study of 3M searches)

Learn how many keywords the average page ranks for.

Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)

Understand the correlation between anchors and rankings.

96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]

Learn why your pages might not be getting traffic from Google.

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

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